A big old rant: Blogger Edition

14 January 2019

'Blogging is a very cheap medium, and therefore it’s typically the realm of people who are trying to get noticed enough to jump start careers in more solidly funded media. Even as blogging becomes more and more mainstream, its very accessibility will mean that there are always far more little snappers yapping away than there are big fish. For every Huffington Post, there will be millions of students in bedsits with a laptop.' - Kate Maltby, Huffington Post.

‘Every woman blogger who is not too stupid or too full of herself to notice what is going on knows that what blogs for women do is morally indefensible’ — Unknown, FORBES.

Even the Daily Mail (!) have produced an article talking to the fact that a publication called Vogue (you may have heard of it) called bloggers 'pathetic and desperate'. Just to caveat, I don't read the Daily Mail. And then we recently had that bitterly written article by Deborah Ross claiming influencers should not be called influencers but in fact should be called freeloaders - which brings me to the question(s) - what is the deal with influencers? Why do bloggers/influencers get so much flack? And is all this criticism justified?

Firstly, lets address the narcissism element.
Scroll through my Instagram and it's just me, me, me and me. Sadly, alot of people perceive a Instagram account full of one individual or a blogger sharing her fashion tips, advice or love for shopping as narcissistic. If you have been gifted with killer style and you're so kind to share it - then do it. Not only does the girl that has pictures of just her on her Instagram get enjoyment, satisfaction, a creative outlook, she might a earn a bit of dollar from it too. 

Like all things, Instagram is a business - people are quick to criticise when individuals make money off affiliate links (which are usually given as a product of a trust worthy relationship being built between brand and blogger), but when Robbert or Peter are making money off shares they’ve invested into a company, this is a-okay. And surprisingly (not), you can be narcissistic and seek the validation of others without writing a blog or Instagram page, I mean, say hello to the majority of the world. For most of us, we enjoy creating content. And given the fact that bloggers seem to get a lot of hate i.e. Scarlett London etc. etc., this even more so proves that the intention of a blogger is to create amazing content, if you're in it for validation or approval - you're in the wrong game.

In an age of political correctness, are bloggers too scared to say what they really want to say?
I have never been one to shy away from stating my opinions, whether it’s completely neutral or something that creates a stir - I love a good opinion and I love hearing others share their opinion. After all, that was the reason blogs were initially created right? Now more than ever, I’ll always ask the questions 'is saying this going to create a backlash?'. 'will it be seen as offensive or will writing about my life be seen as ‘indirects’ to people. Rani & Co have a great sweatshirt saying ‘does my sassiness offend you?’ - inspired by Rosa Parks and the funny thing is, sassiness does actually offend people. The Internet is an odd place - you don’t know who is reading or forming judgements on your blog and it may be possible that even the slightest remark that had no intention to be sassy or offensive, is taken this way. The words written by a blogger are online forever and if people want to pick at everything bloggers say, they can. And that’s why political correctness is killing blogging compared to the old days. We are so aware of not wanting to say anything out of line and that we just don’t say it at all.

How much is too much?
Blogs are small businesses. Invoices, tax returns and all that fun. To make a business work, you have to invest into it. Like most businesses, the cost of running it is expensive, you have product purchases, travel expenses for events, web development costs, camera and shooting costs and the list goes on and on. As there is a massive investment of both time and money required to start it.

And to top it off, we all know fashion is fast - to stay relevant bloggers need to commit themselves into a cultural consumerism of buying the latest products, and trust me the click and collect, next day delivery, apple pay, same day delivery & try-before-you-buy online shopping options do not help!

As a fashion blogger, I feel the pressure to always buy new clothes, no-one is going to want to see a outfit on Instagram with a skirt I bought in March 2012 from American Apparel (R.I.P). For the sake of being a good fashion blogger, you feel the need to constantly update your wardrobe with all the latest items on the high street, and when you think of how fast the fashion is in places like ASOS and Zara, that is a lot of keeping up to do. Which brings me to the question, if you’re a student or on a low income, how they hell are you meant to keep up the costs of fashion blogging?

If everyone and their mum has a the Zara yellow biker jacket (which they did in 2016) and posts multitudes of pictures on Instagram of them wearing it, then understandably you’re going to want to do the same so you don't get overlooked.

I find myself shooting content twice a month and trust me I will also find myself doing a small (sometimes large) order in order to get *insert the latest generic trend* for my shoots - there is something about not wanting to post an item that is unavailable which all bloggers hate. Yes, it should be about showcasing my personal style but this is something that will always stay in the back of my mind. And then I feel bad, as a blogger am I constantly promoting shopping and spending money? What happened to the old days of wearing something old, something new and something borrowed. I value bloggers and individuals that are able to focus on our own style and not follow trends and I value this for 2 reasons… A) it stops us spending an ridiculous amount of money on items 2) we can be creative through means of redesigning clothing and styling. More blogs like this please - anyway, rant over (for now)

Outfit details
Coat - Zara (two years ago) 
Jumper - Missguided (similar)
Skirt - H&M
Boots - New Look (similar

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